As you grow your group, network, and influence you naturally show up in the spotlight more.
Producers see that you're growing something impactful and that you also have an audience that you can share your appearance with, and are a lot more likely to invite you on to their outlet.
A large group is also good for helping you with social proof, so others know that you're someone worth paying attention to and hearing from. So not only do you get more media coverage, you get more influence and respect from the people listening or watching.
Want to get paid to talk about your favorite topics? That media coverage can also get you in the door for paid speaking gigs too. I got my first paid speaking gig this year in Barcelona, and the event organizer found me through my group and reached out - I didn't even have to pitch!
PR companies charge four or five figures for their services, and as you grow your online presence and more producers enter your network, you will never have to pay for PR!
The other cool thing about this is that the majority of your media appearances will be invites, not pitches. As my group and influence grew I had to setup a whole media intake form just to screen outlets and pick and choose which ones were the best fit for me, my audience, and my goals.
As media coverage builds, this skyrockets your group growth with more targeted members who sought you out to learn more. That naturally results in business growth! It's an endless cycle that can seriously propel your online presence and business forward.