One thing that has really helped me master FB groups and help thousands of others get great results with the platform is understanding how people consume and take action on the platform.
If you understand these habits, you can create your strategy to cater to how people are already watching, clicking, and purchasing. Know how they consume, and you will know what to produce.
In this sense, I know that people click on group names that are relevant to them or if they come up for certain search terms. A lot, and I mean A LOT of people are making this big mistake and naming their group after their brand.
Before people join your group, they probably don't know anything about you or your brand yet. That's totally okay - they'll get to know you soon enough after they join, I promise. But how will they know to join if your group name is irrelevant to their interests?
The issue here is when people stumble across your group name in the suggested groups tab, and they read the name of your group, it doesn't make any sense to them. They don't identify with it, there are no keywords, and they don't click join.
The #1 driver for organic growth is having a relevant group name that people either identify with "Millennial Entrepreneur Community" or is keyword heavy, something like "Digital Marketing Hacks For Entrepreneurs w/ JR Rivas."
See how he put his name at the end there, instead of the beginning? It's totally okay to have your name or your brand name in the group title as long as it's at the end, and you still have some keywords in the beginning.