Sometimes people tell me they're having trouble with getting leads and sales in their groups, or can't even seem to get people to sign up for their free stuff. They want to get results - but aren't clear why nothing is happening.
More often than not, I see that people are posting just a couple of times about their offer, lead magnet, or event coming up that they're trying to promote. The problem with that is that your members are busy.
They have lives, families, and tons of other responsibilities that don't include checking up on your FB group daily. ...Unless your group is in people's favorites tab like mine! :)
(**Bonus hack - ask them to put your group in the favorites tab so they can easily visit with one click!)
You don't want to assume that every member saw every post and know what your offers, promos, and events are. The best way to remedy this is being creatively repetitive.
Find new angles to talk about what you've got going on, and give them a heads up long in advance if you want to build anticipation and have them take action immediately once things are published or available.
This is exactly how I generated over 700 leads in a 48 hour period organically when I launched a free challenge. Not bad right?
Another great thing about this method is that you get to validate offers and ideas long before they're even created, so you save a lot of time. You wouldn't want to put something together if you didn't even know anyone wanted it.
As you talk about the thing you're thinking about creating, you're also marketing it without pitching it. Do you see how that can be powerful to help you get results?