Facebook groups aren't for ALL businesses - but they do work for A LOT of them!
My rule of thumb: If there can be discussion around topics that involve your business, brand, industry, or community, you can start a FB group for it!
At the end of the day, people come to FB groups to discuss, learn, and connect.
As the leader of a community, you are the creator of the space, facilitator, head honcho, and voice of the brand that runs the group too.
This is how you connect with others at scale, get massive brand awareness, and attract A LOT more new business as you grow your audience full of targeted people that will be watching your every move as long as you show up with value!